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Latest collection of news from a number of reliable sources.Cricket Wireless guns for Verizon, AT&T customers
May 22 2013 3:40PM EST | Source: CNET Android Atlas
Cricket's Half Is More campaign sets crosshairs on AT&T and Verizon.
LAS VEGAS -- In an aggressive move for Cricket Wireless, the prepaid carrier has launched an advertising campaign urging Verizon and AT&T customers to switch over from their costly on-contact plans to Cricket's more affordable rates.
Named "Half Is More," the initiative will fan out online, in print media, on TV, and through social media campaigns. In fact, Cricket has already dedicated a portion of its Web site to this new competitive effort.
It's no coincidence that television ads in support of Cricket's cost savings begin June 3; the company will begin selling Samsung's Galaxy S4 smartphone just a few days later.
