iPad Crushes Rival Tablets In Ecommerce Traffic, Generated Revenue

Other tablets might be making inroads into Apple's dominance of the tablet market, but if the Ecommerce Quarterly released by Monetate this morning serves as any indication, they have a heck of a long way to go. As reported by Apple Insider, iPads account for a staggering nine out of 10 tablets used to access e-commerce sites in 2013's first quarter. That's down a mere 2.4 percent from last year during the same quarter.

All total, Monetate's findings revealed that Apple's iPad currently accounts for 89.28 percent of all tablet traffic to e-commerce sites. According to the report, during the same period Android tablet usage grew by 4.75 percent to grab an 8.20 percent share of the traffic, while the Amazon Kindle fell from 3.58 percent to 2.51 percent.

Image source: Monetate Ecommerce Quarterly report for Q1 2013/Apple Insider

In addition, the report revealed that iPad users are more likely to spend more online than users of others tablets, according to Monetate's sampling of 500 million shopping experiences drawn from sites like Best Buy, Frontier Airlines, Aeropostale, The Sports Authority and PETCO. On average, individual Apple tablet users spent $99.05 while users of the Kindle and Android tablets averaged out at $95.48 and $83.58 respectively.

And business is apparently booming. The use of tablets to access ecommerce sites shot up from 5.95 percent to 10.58 percent in the year between the first quarters of 2012 and 2013, with tablets remaining slightly more popular than cell phones for browsing ecommerce sites. (Desktop computers unsurprisingly retain the edge here, with a 78.13 percent hold on the market in first quarter of 2013.)

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