imo.im Introduces Social Discovery for Mobile Apps with Broadcasts

Messaging is perhaps the hottest category of app around, so it's little surprise developers keep finding new ways to enlist new users while retaining those already hooked -- and imo's new Broadcasts promises to do just that.

imo.im announced Thursday that its iOS and Android apps have been updated with a new mobile Broadcasts feed, part of a bigger push to make its imo Network a more social experience for users.

“Social discovery is an important feature,” said Ralph Harik, CEO of imo.im. “We want users to find relevant and useful information, people, news and other content that will make their lives better. imo Broadcasts is a platform to achieve that.”

Broadcasts is a channel where users can discover news, topics and information they care about as well as other people to share it all with. Users will be able to upload photos directly to Broadcasts and share them with others, all without having to search for friends or topics of interest.

imo uses a proprietary algorithm to rank Broadcasts content based on each users' interests, in turn generating connections with other like-minded users or even entire groups of people based on their activity within the imo Network.

imo.im is available as a free app for iPhone/iPod touch or iPad on the App Store, and is also available for Android devices.

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