Apple Takes Thinly Veiled Jab at Samsung in New Environmentally Focused Ads

It's been a while since we've seen Apple employ the same competitive snark that we see in advertising from its rivals, but the Cupertino company today played a rare hand in the form of a full-page ad lightly poking fun at its ongoing legal battle with Samsung. The ads chiefly appear overseas (for now), and read "There are some things we want every company to copy."

Cnet lists the ads as appearing in British papers such as the Guardian and the Metro, but since then others have been spotted in Australia, Germany and numerous other countries. The ads are meant to highlight Apple's commitment to its green energy programs and new sustainable architecture, but with a not-so-subtle nod toward its biggest smartphone rival. The full text reads as follows:

Source: Cnet

"There’s one area where we actually encourage others to imitate us. Because when everyone makes the environment a priority, we all benefits. We’d be more than happy to see every data centre fuelled by 100% renewable energy sources. And we eagerly await the day when every product is made without the harmful toxins we have removed from ours.

Of course we know we can continue to do better. We’ve set some pretty ambitious goals for reducing our impact on climate change, making our products with greener materials and conserving our planet’s limited resources. So the next time we come across a great idea that can help leave the world better than we found it, we look forward to sharing."

The ads were designed to complement Apple's new "Better" campaign that was launched yesterday in preparation for today's celebration of Earth Day.

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