Showtime Anytime Channel Comes to Apple TV

The big update to Apple TV may still be in the works, but in the meantime, everyone's favorite Cupertino company has expanded the device's current offerings with the addition of a Showtime Anytime channel. Notably, the channel acts as both an on-demand channel and way to view subscription content if you already have the channel through a cable provider.

There's a good chance you can run the channel if you live in the States and have both a cable connection and a subscription to Showtime. Supported providers include AT&T U-Verse, Bright House Networks, Comcast Xfinity, Cox, DIRECTV, Optimum, Time Warner Cable, Verizon FiOS — along with a massive number of regional providers. The channel also reportedly allows the viewing of full episodes from select shows for free, although it's unclear what these programs are.

The addition of the Showtime Anytime channel allows Apple TV owners to watch popular shows such as Dexter, Homeland, Californication, House of Lies, Ray Donovan, and The Tudors on Apple's diminutive entertainment device, as well as Showtime's normally impressive list of premium movies.

The news follows on the heels of today's earlier announcement that Apple had revived the iTunes Festival Channel for the device, which we covered in today's Morning Report. Earlier in the month, Apple also added NFL Now, Fox Now, and CNBC. As for the highly anticipated Apple TV refresh? It's likely that we won't see it until sometime next year.

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