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Starwood Hotels CEO Credits iPad for Improved Productivity

Nov 21 2014 1:29AM EST | Source: MacLife.com

If you're one of the few people who still thinks the iPad is primarily an entertainment device, Starwood Hotels CEO Frits van Paasschen wants you to put that mindset away right now. In an interview with The Wall Street Journal today, van Paasschen states that he no longer uses a proper desktop computer at his job thanks to Apple's tablet.

"I thought, you know what, I actually don’t use [my desktop computer]," van Paasschen says in the interview. "I do all of my work via mobile so essentially my office is wherever I go, and I can be much more productive."

That doesn't mean he spends all his time tapping away on the touchscreen. Instead, the CEO makes extensive use of Bluetooth keyboards when he's on either his iPad or even his iPhone. The shift has actually made him more productive, he says. The e-mails he sends are shorter, he's banished paper from Starwood meetings, and he sometimes conducts performance reviews via FaceTime. He also refuses to open hefty spreadsheet files.

Source: Wall Street Journal

"When I get the massive file, the first thing I'll do is send it back and say tell me the key points that I actually need to understand," he says.

Still, van Paasschen reportedly admits that you still need a standard desktop unit for certain jobs. Nonetheless, the efficiency of his work lately has already inspired other executives at the company. Chris Holdren, one of Starwood's senior vice presidents, uses his iPad for everything as well.

Starwood is something of an Apple champion. Back in January of this year, Starwood was the first hotel chain to experiment with using iPhones as replacements for room keys in its Aloft hotels in Manhattan and (yes) Cupertino. Following the success of Starwood's venture, other chains such as Hilton started implementing iPhone room keys as well.

Follow this article's writer, Leif Johnson, on Twitter.


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