Apple Daily: iPhone Survives 40-Story Fall; Apple Touts Environmental Efforts

In today's Apple Daily, Apple releases a report detailing how much it's done to live up to its stated commitment to the environment and renewable energy. In other news, a photographer from Dubai had the misfortune of watching is iPhone plummet 40 stories down, and the camera was rolling the whole time.

iPhone Survives 40-Story Fall

Just how tough are the new iPhone 6 and 6 Plus? Photographer Catalin Marin found out in Dubai last week when he accidentally dropped his iPhone from 40 stories up. Marin's phone survived with only a slight dent. And even better, the camera was going the whole way down.

"I had a bit of a mishap this morning," Marin later said on Instagram. "Shooting from the 40th floor, my phone decided to go for a ride into the wind. Forty floors down, not a scratch in sight."

The video kicks off with a shot of the skyscrapers of Dubai rising through the morning fog, but a fraction of a second later, the phone takes a dive, flipping and spinning over and over until it at last hits bottom.

The screen didn't have a single scratch in it, and as Marin recounted in a followup photo after his video caught the eyes of Buzzfeed, the body as a whole survived without only a small "ding." Marin mentioned that he was using a case in the post, but he didn't say which. Chances are the lucky case maker can't wait to use Marin's story for publicity.

Apple Releases Environmental Responsibility Report

Apple today released its Environmental Responsibility Report for 2015, in which the company highlights its efforts to "leave the world better than we found it." Lisa Jackson, Apple's vice president of environmental initiatives, said in the report that 100 percent of Apple's U.S. operations and 87 percent of its oveseas operations already run on renewable energy, but that the company wants to boost it all to 100 percent. The renewable sources involved include "solar, wind, micro-hydro, biogas fuel cells, and geothermal sources."

The report also drew attention to Apple's considerable recycling efforts, which has helped keep 508 million pounds of garbage out of landfills since 2008. The company also has recycling programs in place in 99 percent of the countries it operates in, allowing the company to recover 40,396 metric tons of aluminum, plastics, glass, along with other metals and materials just in the last year alone. Apple has extended its commitment to recycling even over to "Spaceship Campus," 95 percent of which is built out of recycled building materials.

In the report, Apple also pointed out more recent initiatives, such as efforts to build two solar plants in China with the help of The Conservation Fund and the SunPower Corporation, as well as its recent purchase of 36,000 acres of forest in order to have a sustainable point of origin for its paper products (such as packaging).

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