The new & improved way to shop Urban Outfitters from your iPhone and iPod Touch, with an updated look and brand-new features. - ALL NEW! Urban On Complete challenges and earn exclusive rewards and access to events. Plus, get first dibs on products and sales- Introducing MY UO Access your rewards and collect badges from challenges, and identify yourself in stores with Urban ID to get rewarded for store challenges- Shop the redesigned Urban Outfitters site, with super-fast search, easy checkout and high-resolution pics- Listen to UO Radio while shopping, using other apps or on-the-go- Find nearby UO stores, search for stores in other places, and bookmark your faves- Send personalized E-Gift Cards to your friends